Ali Shaaban has been a pioneer in the digital advertising and communications industry for over 20 years in Egypt. He leads the vision for Icon Creations, an award-winning creative digital agency.

Starting to explore the industry’s potential all the way back in 2000, Ali established Icon Creations in 2003 as an advertising agency, at a time when the industry was at its infancy stage. He quickly picked up on the digital paradigm shift that the world was about to experience, therefore pivoting Icon Creations into the full-fledged digital agency that it is today.

As digital a guru as they come, Ali Shaaban has been through thick & thin with many leading Egyptian brands across his extensive career, delivering quality digital products & services and satisfying several prominent names in the market to establish a strong reputation in the Egyptian digital ecosystem.

His clients include BMW, Emaar Misr, Ferrari, Hilton Hotels, Hyatt, Hyundai, KIA, L'Oréal, Lufthansa, Maserati, McDonalds, MINI, National Bank of Egypt, Nissan, P&G, Unilever and many more, in addition to acting as the digital consultant for the former Ministry of Investment and International Cooperation.