Judging at nu
At NU Digital Awards, we hand-pick our judges from the finest that the industry has to offer. We always strive to bring your work to the spotlight and give it the recognition and acknowledgement it deserves through providing leading high-caliber digital figures for the jury panel. We adhere to those standards every year and we are proud to put in the effort that positions NU as the benchmark for digital awards in the Middle East.
JUDGING CRITERIA
The judging panel encompasses the reviewing of submitted entries, discussions, voting, shortlisting and the awarding of trophies during the NU Digital Awards gala ceremony. Featuring a prominent list of leading digital professionals, innovators, and disruptors, judges are the regulatory authority that decides on the outcome of all entries at all levels, the judging process consists of assigning a score on a predetermined scale of 1 to 10 that indicates whether an entry is Best of Show, Gold, Silver or Bronze, and it's calculated as follows: 10 points for a Best of Show award, 7 points for a Gold, 4 points for a silver, 2 points for a bronze and 1 point for a shortlist nomination. An average of 15-25% of the entries are shortlisted at this point. After the proposed shortlists are generated, they enter a second iteration and are subjected to a voting process, in preparation for the finalized shortlist for each award category. Shortlisted candidates are then debated among judges to determine which entry is eligible as a Platinum, Gold, Silver or Bronze winner in each category. The president of the panel will then announce the final results to the rest of the judges and the structure for the awards show is finalized and prepared for the ceremony itself. If any issue arises during this process or if any requirements are not met and/or are wrongfully submitted, the person responsible for submitting an entry is contacted for further clarification before the process is allowed to proceed. Shortlisted candidates are contacted when the final shortlists are generated and an invitation is sent for attending the ceremony.
Rules & Eligibility
Is your work eligible to enter The Nu Awards 2022?
- To be eligible for all NU Awards your work must have been aired to the public between October 31st 2019 and April 30th 2022.
- For the first Nu Awards, we will allow an initial eligibility period of 30 months, in future years this will revert to an eligibility period of 12 months.
- If a campaign commenced before the eligibility period, a minimum of 75% of the campaign must fall within the eligibility period.
- The same piece of work cannot be entered into consecutive years if you are entering a piece of work that is a continuation of an existing campaign you must show a substantial evolution of the previous campaign.
- The entry is not speculative or conceptual advertising and has not been banned or withdrawn from airing.
- All media included in your entry must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalized and received without exception.